Category : Blogs
Here at 10-12, we are big fans of 1-2-1 meetings. So much so, in fact, that we include a special slot for them in our networking events, right at the end. This means that everyone has had a chance to find out who is in the room and what they do, so they can figure out if they want to talk to them further. 1-2-1’s are arguably the most powerful tool we have as networkers, but why?
Why We Have 1-2-1’s In Our Meetings
One of the things our visitors and new members always comment on is the fact that we hold 1-2-1’s within our meeting. For many networking groups it is a bit unusual, as most spend that time doing longer pitches, feature presentations or passing around slips of paper. But we prefer to dedicate time to having short 1-2-1s because it creates a stronger bond between our members and allows us to get to know each other a little better. For visitors, 1-2-1’s allow you to get 10 minutes of someone’s attention and ask them all the burning questions you thought of during their 40 seconds. For members, they help you reconnect and find out new things about your fellow members. The thing that networking is famous for (and women’s groups in particular) is creating meaningful relationships that generate business for everyone involved, and the way to really maximise the chances of that is by utilising those 1-2-1’s.
Taking It Outside
Of course, within the confines of our monthly networking meetings, you only really get 10 minutes to chat – 5 minutes each really. And while that’s really useful for building a foundation and understanding of someone’s business, it’s the external 1-2-1’s they lead on to that are truly powerful. You see, there’s a reason most structured networking groups encourage 1-2-1 discussions and meetings. During these external meetings you have more time, are often in a more comfortable environment and can really dig deep into meaningful conversations about you and your business. The power of 1-2-1’s isn’t really about business – it’s about getting to know someone and making a deep connection that strengthens trust and builds a rapport. All sorts of things can come out during a good 1-2-1, and many friendships have blossomed from them as well. In getting to know other business owners, you get to know who you like, who thinks in the same way as you and really come to understand how you can help each other. Without 1-2-1’s, all you would have to go by is your 40 second pitch and a few brief moments of casual networking, and not much business comes out of that. But with that added trust and bonding that only comes from a one on one meeting, you have a much more powerful tool at your disposal – a networking partner who actively wants to get you business.
Ultimately, everyone who comes to our networking group is there for the same reason – to build connections and do business. But expecting someone to want to do business with you and refer people they know to you when they don’t really know you themselves is a bit like expecting to be able to swim after reading a book on it. You can apply all the right techniques and still end up floundering. But by taking the time to get to know someone, showing an interest in their life and business, you can start to build up the trust that leads to fruitful business. Want to see the power of 1-2-1’s in action? Come along to one of our meetings and discover just how good 1-2-1’s are for relationship building.