Why You’re Losing Out On Leads – The Perils Of Failing To Follow Up
Category : Blogs
There is an old saying (well, it’s sort of old) in business – “the fortune is in the follow up.” And there is one very good reason that sales people the world over chant this like a mantra every day – it’s true! Following up with clients, suppliers and even people we meet networking can be one of the most important business actions a business owner can take. And yet we still see people fail to follow up on meetings every single month, which of course leads to lost business, which makes us at 10-12 very sad indeed! But why is this?
Bad Business Practice
As a general rule, it is considered bad practice not to follow up with people you meet in a business capacity. That along should be enough to convince you, so maybe we should just stop the blog there and go home early.
Of course we wouldn’t do that!
As a business owner, you should want to run and promote your business as well as possible, and to show that off to other people. This involves following the general guidelines that everyone follows in business, like turning up to work showered and non-smelly, or following up on your meetings. It’s a common courtesy in business that is expected, and failing to do so can leave a bad taste in people’s mouths.
It Shows That You Don’t Keep Your Word
When we meet new people, we would like to work with, showcasing your reliability is a crucial part of solidifying that relationship and turning it into something long term. If you promise the person you’re meeting to send them across a link or a document, make sure you do it! This little gesture shows that you are willing to put some effort into the relationship (which is what networking is all about really) and above all that you keep your word. No one wants to work with a business person who isn’t reliable – who’s going to be flaky or forget to do things. And while we all understand that life can get hectic sometimes, just a quick acknowledgement can go a long way to showing your commitment.
But above all, forgetting to send someone a quick ‘thank you for your time’ after meeting with them is just rude. A business owners time is valuable, and whether or not you think that meeting with them was worthwhile, you should show some appreciation that they took time out of their undoubtedly busy day to see you. Even if you only chatted for 10 minutes in a wider networking event, sending a quick thank you is not only polite, but it helps cement you in their minds for the future. But if you don’t follow up on a meeting, you are showcasing a level of rudeness – intentional or otherwise- that reflect very negatively on you as a business person, and show that you aren’t willing to put in the effort to develop the relationship. Overall, it’s just bad manners.
Of course, we understand that this just adds to the very long list of things you have to do on a daily basis at work, and sometimes things happen than stop you being able to follow up. But these should be the exceptions, not the rules. Lately we have seen a lot of lovely ladies lose out on some fantastic opportunities, all because they haven’t followed up with the prospect after a meeting. So this month, make sure you don’t lose out – follow up every time and reap the rewards!
If you are unsure on which ways you can follow up with your meetings then a visit to the 10-12 Business Club will help you with this very subject. For every new member we include some helpful tips on ways to followup with clients and other business owners that you meet. Why not find a Networking meeting to come and attend today.