A lot of things can happen in 60 seconds:
250 babies are born around the world, 1.8 million ‘likes’ are made on Facebook and Americans eat 21,000 slices of pizza. But what can you do in 60 seconds?
In networking circles, you have between 40 and 60 seconds to pitch your business to a room full of potential collaborators, sales people and customers. So what you say in that pitch is really important. Which is why it kills us to see people waste their time with something thrown together at the last minute. So this month, we have a few tips to help you put together a killer pitch for your next networking event.
We see this all too often – people will book on to networking weeks in advance, but when they turn up on the day they make up their pitch on the fly. Now, some people are very good at this – just standing up and speaking about their business in a way that both explains what they do and convinces people to talk to them, in the space of 40 seconds. But more often than not, it’s obvious that they haven’t prepared. So our first tip is simply to actually prepare! You only need spend 5 minutes thinking about what you’re going to say and putting it on paper, and the impact on your pitch will be incredible. Some of our members even prepare them in bulk – sitting down for half an hour at the beginning of each month and writing out a range of pitches, so that if they can’t write a new pitch the day before the event, they can just pull out a pre-prepared one instead.
Focus On Value
Odds are unless you do something truly, spectacularly unique, most people in the room will at least have a vague knowledge of what you do. So instead of reeling off a laundry list of your services, focus on telling them room how you add value to your customers. What do you do that makes you better than your competitors, and keeps your customers coming back to you time and time again? This gives them all the information they need to go out into the world and sell your business on your behalf, and is a great talking point for those who want to find out even more about what you do. In a world full of commodities, everything is about added value – so what’s yours?
People connect with stories. They do not connect with lists of services, followed by ‘if I can help let me know’. If you’re in a crowded room full of businesses all pitching, you want to make sure you stand out. And you can do that by telling them a story that will make them remember you. It can be a real story of how you helped a customer, your spin on something you read in the news or even a made up scenario to illustrate a point. But the human brain is designed to lap up stories, and some of the best business pitches are ones that don’t sell, but tell.
If you’re a member at a regular networking event, then after a while everyone is going to know what you do. So instead of just repeating yourself every time, you should alter your pitch so that you can see some benefits. Before each meeting, pick one of your current prospects. Someone you’ve been struggling to get hold of, or who you would just love the opportunity to talk to. Then ask for an introduction to that person in your pitch! It’s not always about the people in the room, but about their own networks and connections as well. Specific pitches are much more likely to result in action, and you never know who knows the person you’re looking for. Honestly, if we had a pound for every time a specific pitch had been met with ‘He’s my next door neighbour!’ we’d be rich. In fact, I attended a networking event just last week where a man asked to speak to a specific woman within an organisation by name. In response, another man in the room stood up and said ‘Yeah, I can introduce you to her. She’s my wife!’.
If you would like to get some more advice about pitching to a room, or would like to try out your new pitching skills on a lovely group of supportive women, then we can help you. Just check out our meetings schedule and come along to one that suits you, or get in touch with us today for more information.