Category : Blogs
What to do with my small business marketing budget?
I can’t say it is my waking thought. Yet, I’m sure there are those who believe it would serve me well if it was. While it’s not my favourite part of running my own business I have learnt that resisting it is indeed futile. I accept it doesn’t matter how good a product or service is if no one knows about it then no one can benefit from it. So, when I launched my business back in 2010 I set out in search of ‘what shall I do with my marketing budget?’
Networking face to face was one of the first things I did. Taking what I now consider to be good advise. ‘Don’t pay for membership of any networking group until you visit a number of them a few times.’ That’s exactly what I did, week after week. Considering myself fortunate as I enjoy meeting new people and feel comfortable in a room full of strangers, that was not my main challenge. My challenge was, ‘what is my purpose here?’ ‘how does it work?’ and ‘how do I decide which one if any to join?’
The bottom line is, when I strip away all ‘niceties’ the purpose of networking is to help grow my business. That it works by building relationships and trust among members, getting to know each other what is special about their business. The reality is despite all the social media in the world, people buy from people. The human race is slow to evolve really. Networking for me it is about being in a space where I feel safe to share challenges, safe to share knowledge and safe to create opportunities to grow.
When I first came across 10-12 Business Club two years ago it had just launched. Energy and enthusiasm was sky high. Every seat was full at every meeting, not because we had to be there rather because we wanted to be there.
I have renewed my membership because it still meets it’s number one purpose of helping grow my business. A close second is the fact that working on my own is challenging at times there is so much I do not know. Seats are still filled because we want to be there. Each meeting I come away wiser, inspired and motivated as a wealth of experience and ideas are shared.
It may not be my waking thought but it allows me to sleep peacefully that part of my marketing budget is spent on 10-12 Business Club.
Thank you all for your support over the years.