Our Top Networking Tips

Our Top Networking Tips

Our Top Networking Tips

Networking can be tough, especially if you’re the new one in the group. When you first step into a room full of complete strangers, all chatting and laughing like they are old friends (which some of them are), it can feel hugely intimidating. But networking is an essential part of small and medium business life and it can do so much good for your business, your growth and you as a business owner (it can be awfully lonely otherwise). But how do you make the most of your networking time? We have a few tips for you.

Show Interest In Others 

This should be your first and golden rule, but so many people break it. There are always the boring people who talk about themselves non-stop, or their own challenges and worries. Those types of people get nowhere in networking. Yes, if someone asks you about something you should respond, but the real value comes in showing an interest in others, rather than talking about yourself and your business for the whole event. It makes people feel valued like you are listening and endears them more to you as a person.

Be Specific

If you are in an event where you can stand up and offer a 40, 50 or 60-second pitch to the room, make sure you are specific. So if you’re looking to speak to a certain company, try and find out who it is you would be dealing with and mention them by name. You should also be specific about your reasons for wanting to speak with them, and what value you would offer. This helps everyone else in the room be on the lookout for the right person and introduce you in the right way – which is more likely to result in being referred. 

Be A Giver And Help People (If You Can) 

If someone drops their business cards or a stack of paperwork, be the first to offer them help. If a newcomer is looking lost, make sure you approach them, welcome them and make them feel comfortable within the room. Be a giver within and outside the room, as that generosity will often come back to you 10-fold. Showing basic courtesy and offering help, support and guidance is likely to help cement your relationships with the people in the room, which is ultimately what leads to more business. 

Dress Well

We don’t mean you have to dress up in your Sunday best or in black tie, but just take a second to choose your outfit for networking and show that you care about what you look like. Ask yourself ‘would I like to meet me looking like that?’ It’s not just about clothes either – make sure your personal grooming is up to scratch and your body odours are under control. Reflect the personality of your business in the way you dress, creative people can get away with more informal dress code than that of a solicitor.

 Don’t Just Hand Out Cards

There is nothing worse than watching someone rush around the room, pressing their business cards into everyone’s hand and then walking right out the door again. You should only hand out your card to someone who you have had a meaningful conversation with, preferably after they have asked you for it. Simply throwing your cards at people sends out a really bad message about you, it shows you are more interested in quantity than quality.  Cards given to people you have an in-depth conversation are more likely to be used than those sprayed around a room.

Be A Good Conversation Starter

Conversations are hard to start, so make sure you have some basic ideas in your back pocket if you start to struggle. Keep up with recent news and try to find something better than ‘nice weather’ as your go to. One of our favourites is to always aim to have an interesting fact available. That way you can start a conversation with ‘I didn’t realise this, but did you know…’ This not only gives you a conversation starter but leaves the person glad to have met you. If you are really stuck then read our 4 Ways to break the ice at Networking events for some inspiration.

Listen More Than You Talk

Have you noticed that listen is an anagram of silent? When you’re talking to another person or group of people at a networking event, make sure you are listening to what they have to say. We’ve seen so many networkers who are only ever looking over the shoulder of who they are talking to rather than actually paying attention. It’s horrible to see and even worse to experience. Make sure you give the person you are talking to your full attention, button your lip and be a good listener – you will get much more respect for it!

Make a Commitment and stick to it

Structured networking events normally come with a membership of a year or less and require a commitment to attend on a weekly or monthly basis.  If you join one of these groups, make sure you clear your diary for those monthly or weekly meetings and stick to them. Your investment will be totally wasted if you just turn up occasionally, lack of attendance can show that you are not committed to growing your business, even if its because you are so busy. Groups often allow you to send a hot seat so if this is the case, get a list of “hot-seat” fellow business owners, plan your diary in advance and make sure you always show up or send a replacement.

Want to try out some of these tips for yourself? Come and join us at one of our monthly networking events, meet our members and promote your business. For more information, get in touch or book here.


Business networking 1-2-1 meetings 10to12 Business club

Unleash The Power Of Your 1-2-1 meetings

Here at 10-12, we are big fans of 1-2-1 meetings. So much so, in fact, that we include a special slot for them in our networking events, right at the end. This means that everyone has had a chance to find out who is in the room and what they do, so they can figure out if they want to talk to them further. 1-2-1’s are arguably the most powerful tool we have as networkers, but why?

Why We Have 1-2-1’s In Our Meetings

One of the things our visitors and new members always comment on is the fact that we hold 1-2-1’s within our meeting. For many networking groups it is a bit unusual, as most spend that time doing longer pitches, feature presentations or passing around slips of paper. But we prefer to dedicate time to having short 1-2-1s because it creates a stronger bond between our members and allows us to get to know each other a little better. For visitors, 1-2-1’s allow you to get 10 minutes of someone’s attention and ask them all the burning questions you thought of during their 40 seconds. For members, they help you reconnect and find out new things about your fellow members. The thing that networking is famous for (and women’s groups in particular) is creating meaningful relationships that generate business for everyone involved, and the way to really maximise the chances of that is by utilising those 1-2-1’s.

Taking It Outside

10-12 meeting 1-2-1 meetingsOf course, within the confines of our monthly networking meetings, you only really get 10 minutes to chat – 5 minutes each really. And while that’s really useful for building a foundation and understanding of someone’s business, it’s the external 1-2-1’s they lead on to that are truly powerful. You see, there’s a reason most structured networking groups encourage 1-2-1 discussions and meetings. During these external meetings you have more time, are often in a more comfortable environment and can really dig deep into meaningful conversations about you and your business. The power of 1-2-1’s isn’t really about business – it’s about getting to know someone and making a deep connection that strengthens trust and builds a rapport. All sorts of things can come out during a good 1-2-1, and many friendships have blossomed from them as well. In getting to know other business owners, you get to know who you like, who thinks in the same way as you and really come to understand how you can help each other. Without 1-2-1’s, all you would have to go by is your 40 second pitch and a few brief moments of casual networking, and not much business comes out of that. But with that added trust and bonding that only comes from a one on one meeting, you have a much more powerful tool at your disposal – a networking partner who actively wants to get you business.

10-12 Business Club Networking ReadingUltimately, everyone who comes to our networking group is there for the same reason – to build connections and do business. But expecting someone to want to do business with you and refer people they know to you when they don’t really know you themselves is a bit like expecting to be able to swim after reading a book on it. You can apply all the right techniques and still end up floundering. But by taking the time to get to know someone, showing an interest in their life and business, you can start to build up the trust that leads to fruitful business. Want to see the power of 1-2-1’s in action? Come along to one of our meetings and discover just how good 1-2-1’s are for relationship building.

 


Is there such a thing as free networking?

I often hear people saying that they will only use free networking rather than a paid membership group as they feel it is better value! Which I totally understand when you are a new start business and funds are limited. However, I have to  say that once you factor in your time, your expense to get there and possibly parking costs, you have to admit that it’s not free.

Ascot Networking for womenAs a small business owner and a start up your time is the most precious thing that you own!  Trying to manage it effectively to produce your work and create sales leads can often be more like a juggling act.  In all of the networking events that I tend, when I speak to people about where their customers come from, the majority will say word of mouth.

Which is great as that’s free advertising? Well Yes and No as you need to first get yourself out there to get that referral in the first place. If you don’t network either online or in person, then no-one will know who you are or what you do.

Free Networking v Paid Networking

So it then comes down to Free networking versus paid networking which can be online or in person. So is Free Networking actually free? Possibly no as free networking takes time out of your day and often with free networking the organisers wont know how many people are going to turn up. After all its free so there is no cancellation fee if someone decides to no longer attend.

House 28 Sherfield On Loddon NetworkingThere is often some hidden cost in “Free Networking” as you have to get there in the first place. If it’s not walking distance then you will need to drive or take public transport so that’s the first hidden cost to you. Once there the event normally will be for a duration of at least 2 hours so your going to want to have a drink of something. Most events that I have gone to have water available so you could save on the cost of a coffee and just drink water, but you will more than likely buy a drink of some kind, be it tea or coffee. Add to this your time out of the office and you can see how Free networking is not actually free.

Of course a paid membership has all those costs too but what more does it offer you? For me it is always about the relationships that you build when networking with the same group, it takes time to get to know people and to find out their strengths and establish who you can recommend to use their services. In return people will get to know you better, your strengths and skills so that they can recommend you and your business.

Paid Networking with Structure

At the 10-12 Business Club, we know that our members and visitors time is precious so we have designed a structured networking event of 2 hours that ensures it is all about business.

We start with 20 minutes of open networking where you can meet new visitors to the group, chat to regular members and build relationships. We then have the opportunity to share your business details with all of the group both in a 40 second pitch and printed materials such as business cards or flyers.

Our business section includes an informative presentation by a member or visitor followed by a Business breakout session on a business topic for that month. The 10-12 Business club have covered many topics from finance, to finding more customers or planning social media campaigns.

The highlight of the meeting ends with 3 x 1-2-1’s which gives you lots of opportunity to get your business in front of everyone at the meeting and possibly talk to most of the people at the meeting.

Is Free Networking worth it?

I have never found with free networking that you have time to build relationships as some people attending these events use it as a business card collecting event.  Some people don’t even want to listen to what you have to say and are more than happy to tell you all about them, even when it is obvious that you have no synergy with each other. However they still want to collect your business card and add you to their mailing list or LinkedIn contacts!

One video that highlights the possible downsides of networking your business is this one which I am happy to say I have never met anyone quite as bad as this man. One thing I can guarantee you as a 10-12 Business Club member, you wont meet him at a meeting, as we don’t allow men! Now there’s one reason as a women business owner to try the 10-12 Business Club


networking visitor month

Business Networking Visitor Month

Visitor Month at 10-12 Business Club Networking

Try business networking for women in Berks, Bucks, Surrey

June is the month for visitors at the 10-12 Business Club. Come try our friendly structured networking events in Berkshire, Buckinghamshire and Surrey. Normal visitor rate is just £15 but in the month of June you can save £5 and come visit for just £10.00

Come try our new Bagshot and Camberly networking group that launches on the 17th of June or consider one of our established groups such as Reading, Marlow or Maidenhead.

Reading Networking Group is held on the first Thursday of the month at Bearwood Lakes Golf Club

Marlow Networking Group is held on the second Friday of the month at Harleyford Estate Golf Club

Maidenhead Networking Group is held on the fourth Wednesday of the month at Monkey Island Hotel

For more information on our network agenda, visit our meeting agenda page or email for more information.

We look forward to welcoming you to one of our groups in the month of June.


Womens Networking

New Womens Network Meetings

Womens Networking group Bagshot Camberley

The 10-12 Business Club are delighted to announce a new womens business networking group that launches on the 17th of June at the Windlesham Golf Club.

This new group will meet on the 3rd Wednesday of each month from 10am to 12noon using our structured network meeting format.

The group launches in the month of June which just happens to be the visitor month for 10-12 Business Club which will allow you to try out the 10-12 format for just £10

Visit the meeting page for more information on our Camberley and Bagshot Network Group

Bagshot camberley womens networking


harleyford golf club network meeting

New Venue for Marlow

After 18 months at The Danesfield House hotel, the 10-12 Business Club are moving to Harleyford Golf CLub, only a few miles closer to Marlow.  Host Karen Livingstone said “we have been holding our meetings at the Danesfield House Hotel for nearly two years and felt that now was the right time to move to a new venue. The Harleyford Golf club is passionate about local business owners and the location is just perfect by the river. We are particularly looking forward to the home baked goodies that will be served with our teas and coffees.

If you haven’t tried the 10-12 Business Club then come along to this launch meeting and bring a friend for free. Just book online as a visitor and bring a friend for free.


networking meetings berkshire

Business Networking

How to Join 10-12 Business Club

Business networking is an expanding market for new start up businesses and local entrepreneurs. To the corporate employee they may wonder why business people would commit to such an activity but there are more benefits to the business owner than downsides.
Here are just a few reasons to consider networking;

  • It is a great way to find new clients.
  • Build relationships with like-minded individuals.
  • Learn from the success stories of others.
  • Spread the word about your own business.
  • Opportunities of joint ventures, speaking and writing etc.
  • Generate leads, referrals for your business and increased sales.
  • Find local suppliers for services or products you offer.
  • Share business problems to find solutions.
  • Feel part of a team
  • Raise your profile

Founders of 10-12 Business Club To help business owners experience networking, these events are held at various times of the day and in various formats. From early morning breakfasts to late evening drinks, structured boardroom style meetings to open networking over a coffee, the choice is endless.If you are considering networking for your business search out some of the local organisations offering this service and try one of each. Some events are free of charge and can be very busy but often the smaller paid membership groups are the ones you gain the most benefit from and build better relationships and ultimately receive referrals for business.

The 10-12 Business Club offers networking for Men and women in the Berkshire and Buckinghamshire area.